Our services.

  • Wechat

    WeChat Ecosystem Integration

    We offer flexible solutions for China's "super-app." This can include registering your Australian business for a WeChat Official Account, developing a custom Mini Program for e-commerce or bookings, or integrating WeChat Pay to build trust and capture in-store revenue.

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    Xiaohongshu (RedNote) Seeding

    We build authentic word-of-mouth buzz where it matters most. Our team "plants grass" (generates buzz) by creating user-generated-style content and engaging trusted Key Opinion Consumers (KOCs). We build the social proof you need to be discovered by a community that trusts peer recommendations, not polished ads.

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    Dianping (Meituan) Management

    We build and manage your most critical asset for driving foot traffic. This includes full setup and verification of your Merchant Portal, review management, and designing O2O (Online-to-Offline) campaigns. We use trackable coupons and group buys to convert your online profile into measurable, in-store sales.

CONTACT US
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Activate

We analyse your business and build your "digital storefront" on Dianping. This includes official merchant verification, profile optimisation, and menu translation to attract high-intent customers.

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Seed

Our team "plants grass" (種草) on Xiaohongshu. We create authentic desire for your brand through tailored content, stunning visuals, and strategic KOC (Key Opinion Consumer) partnerships that build genuine buzz

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Convert

We turn this new audience into paying customers. We manage O2O (Online-to-Offline) campaigns, promotional coupons, and group-buy deals to drive real, measurable foot traffic directly to your store.

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Manage

We become your expert team. We provide real-time community engagement, professional review management to build trust, and comprehensive analytics so you can watch your growth.

FAQs

  • Why can't my business just use Instagram?

    Instagram is for brand-following, but it's not where your target audience decides where to eat or shop locally in Australia. They use Dianping for high-intent, hyper-local decisions (like "brunch near me") and Xiaohongshu for authentic, peer-trusted discovery and research.

  • Is this only for tourists? What about the local market?

    This is a common misconception. The primary, high-value market is already here. There are approximately 800,000 Chinese-speaking Australians, plus a large international student population. These local communities use Dianping and Xiaohongshu daily to navigate their lives in Australia.

  • What's the difference? Dianping vs. Xiaohongshu.

    Think of it this way: Dianping is the "Decision Engine." It's where users go when they are hungry now and ready to buy. Xiaohongshu is the "Discovery Engine." It's where users research, find inspiration, and trust peer reviews to plan future purchases. You need both.

  • This seems complex. What about platform rules and compliance?

    You are right - it is complex. Platform rules, ad policies, and verification for Australian businesses are significant barriers. That complexity is our value. As your strategic partner, we navigate this entire landscape, de-risking your market entry and managing compliance so you can focus on the results.

  • I have no presence. Where do I start?

    We start with an official presence. For most businesses, this means securing and verifying your Dianping Merchant Portal and your Xiaohongshu brand account. From there, we build your strategy based on your specific goals (e.g., driving foot traffic, online sales).

  • I'm busy running my cafe/store. How much of my time will this take?

    Very little. Our service is designed for busy owners. You provide the core brand assets and goals during our initial strategic audit. After that, we handle everything - the complex verification, the content creation, the daily community engagement, and the monthly ROI report. We don't just give you a login; we manage the entire asset for you.